Launched in 2002, Silver Singles gained notoriety as one of the first dating sites built solely for serving the senior dating community. Other dating sites offered filtering options, but none existed with the singular purpose of senior dating.
Silver Singles filled the void and experienced rapid growth. Built for people aged 50 and up, the site boast over half a million active members. There are almost 60% male members compared to roughly 40% female members. In the dating site world, that’s decent gender disparity.
All in all, Silver Singles features are consistent with most traditional dating sites built with adults in mind. But the core foundation of its technology is ease of use. Given that many older adults were underexposed to technological advances for most of their lives, this is relevant driver of app use.
The ease of use begins at the sign up process level and continues into the active daily use, including the mobile experience. It’s easy to put in your information and begin meeting your matches.
The personality test, while easy, is quite intuitive and helpful in the matchmaking dynamic. The test ranks you for certain specific aspect.
If you don’t pay, it’s a rough go for communication. You can’t even see other member profile photos without being signed up as a paying member, much less communicate through messaging.
Silver Singles is built for a mature, senior experience. It has enough bells and whistles to not confuse those that haven’t grown up with technology all their lives. In other words, it is not overload.
It’s loaded with members and the balance between male and female active members is great.
But the best experience comes only to those who pay for a membership.